After studying at the Università Cattolica del Sacro Cuore in Milan, having a brilliant career as a lawyer and going on a number of long journeys, the call of the family passion for precious metals was inevitable. The Cantoni family has operated in the world of goldsmithing and jewellery since the 1970s. The experience, dedication and profound knowledge of precious metals and the goldsmith’s art have been inherited by Giovanna, who has focussed her attention on the search for exclusive, new ornamentations.
“The ideal result of continuous reflection in search of the profound meaning of precious metals: the primordial jewel, the nugget found in nature. Timeless, like the wonder of beauty that welcomes the invisible”.
Giovanna Cantoni has chosen to open the first Flagship store in her beloved Turin. The store, the parlour of Collection999, is in the centre of the city, a stone’s throw from the majestic monument to King Vittorio Emanuele II, in one of the most evocative places dear to the people of Turin. The layout and staging have been carefully thought out and designed to ensure that the precious jewellery of Collection999 resides in a treasure chest, a setting that enhances its uniqueness so that customers and friends can be received in a sophisticated and welcoming parlour.