A story of style and tradition: the world of GC CANTONI

It all started when we came across the first gold nugget again and a picture hanging in our family home showing an old prospector…

All the members of the Cantoni family have felt true passion for the goldsmith’s world and jewellery since1979. Daughter Giovanna inherited that love for the goldsmith’s art, and she joined the family company at an early age.

Even during her studies Giovanna kept her passion alive. On completing her studies in forensics, she discovered her talent as a designer and that’s how a new business, GC CANTONI came to life. Now a new entrepreneurial adventure is starting, with an innovative company mission: combining passion for jewellery and pure precious metals in one single piece to be worn without any contamination from other metals.

That was the birth of the gold and pure platinum drops made by GC CANTONI, These registered designs and models are the fruit of the encounter between creative intuition and mastery craftsmanship. This revolutionary idea, telling the story of tradition and research into style, is now the subject of a patent application lodged by Giovanna Cantoni.

"There’s nothing more beautiful than when talent and passion for a craft are handed down in a family, this gives birth to a tradition which is particularly intimate and intense, when the best of something most sacred is inherited, cherished and passed on […]”.
Unpublished letter from Hermann Hesse dated 22/08/1950."

Our philosophy

“Gold and pure platinum are the essence of perfection because they need no other additions, when you wear them they add a fragrance which lasts forever: they do not vanish, they embrace you in an aura of total, complete and eternal perfection. You and a drop of purity”.
Giovanna Cantoni

A piece of jewellery by GC CANTONI is more than just a precious object; it is a work of aesthetic perfection which endows whoever is wearing it with timeless elegance.

An essential style which encompasses originality and tradition, innovation and vintage, simplicity and subtlety. A unique piece of jewellery, guarding its hidden perfection, concealed in the purest of precious metals, which have always been symbolic of universal elegance.

The distinguishing philosophy might be summed up in the key words of the maison:
  • purity: the precious metals used are pure (not assembled with other alloys, as jewellery created to date, but certified 999,9)
  • perfection: GC CANTONI jewellery is the indispensible symbol for perfect style
  • essence: of the purest of precious metal, evoked with the image of a drop.

The essence of GC CANTONI jewellery is synonymous with uniqueness. A woman can wear a drop of purity by choosing the fragrance which best suits her personality.

The message of the GC CANTONI philosophy underlines the need to wear the purest of jewellery, the essence of gold and pure platinum to achieve perfection of style. GC CANTONI jewellery becomes a glamorous accessory, it complements and lights up any outfit. Only the woman who wears it can be truly “complete”.

The maison has worked and will continue to direct the creativity of its team to producing jewellery which can involve, attract and “illuminate” any woman who wears it. Without the perfect jewellery, even the most precious outfit is missing a soul: it is not perfected by the personality of who is wearing it.

Working methods

Our artisans produce GC CANTONI pieces by painstakingly creating ornaments of pure precious metals (gold and platinum) by hand which are applied as inserts or pendant, to supports created using the classic goldsmith’s techniques.

The goldsmiths adhere to the innovative procedure described in the patent application to bring unique, unmistakeable jewellery to life.

This uniqueness springs not only from the working process, but also from the opportunity to wear jewellery made of the pure precious metals as found in nature, without resorting to other alloys, used in traditional gold working methods.

The ornaments created represent the strength and the innovation of the maison: you can own a piece of jewellery made of gold or pure platinum only if you choose a precious piece from the GC CANTONI collection. This is something entirely new, jewellery that is quite unique of its type.

The ornaments created represent the strength and the innovation of the maison: you can own a piece of jewellery made of gold or pure platinum only if you choose a precious piece from the GC CANTONI collection. This is something entirely new, jewellery that is quite unique of its type.

Our method of working the pure metals allows us to create different shapes to be used as ornaments: so that over time GC CANTONI will begin to offer new ranges designed by the creativity of the maison.

The future of GC CANTONI will feature a new, special and captivating world, where jewellery can be experienced like never before. Follow the path that the maison will pursue in the future, with their range of different collections to get to know this innovative and involving company.